Tag Archives: Twitter

Is Twitter the New Nielsen Ratings?

twitter-tvI stumbled across an article today about Nielsen new Twitter TV ratings. 

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Can you remember the days the when you’d get the TV Diary in the mail with a crisp $1 bill and you’d fill it out logging what shows you watched.  I don’t really remember why it was so fun but I just remember getting so excited when it came time to fill the TV logs out.  I can remember sitting on the floor at the coffee table in the living room (on our green shag carpet) filling out the diary.  Maybe it was for the dollar, maybe it made me feel like an adult doing the same thing my parents were doing or maybe I felt like I was voting for my favorite shows – who knows.

Now there’s a twist to the process, social media is being looked at to help gather TV viewing statistics.  It makes sense; find out what people are talking about.  I’ve thought about TV producers looking at the viewer sentiment before with all the data that can  be pulled but I never associated it to that book I used to fill out.  Funny how things come back but in a different form.  I just wonder if the 10 year old’s of today will look back and say “Remember when I had to type into my phone to send a tweet?”  That kind of makes me sound old…

Here’s another example of how things change…

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The old calculator watch.

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Today’s Pebble Smart Watch

That’s all I got this week.

-B

Blogger FAIL!

Everyone has opinions on the top do’s and don’ts for blogging.  The most common “do” is to post on a regular schedule.  What I find strange is during the school year it is easier for me to do than during this past summer break.  Maybe it’s because blogging is a good break from homework.  Or it could be that I put a lot of pressure on myself to make my posts GREAT during the summer because I wasn’t spending so much time doing homework.  I wanted to dive into as many social media platforms as possible and post on them.  Can I just say – information overload!!!!  Therefore I just didn’t post creating Blogger Fail.

Well I’m back to blogging and I’ve given up my grand plans on being  a “Master” of all social platforms that I thought I would have achieved over the summer.  I posted on a few but didn’t hit all that I wanted to.  Here are two that I had planned on discussing earlier.

foursquareThere was my stint with FourSquare.  It’s a social networking mobile site.  You check in at different locations and share with your friends where you are.  You can write tips about the different venues or share on different platforms such as Facebook.  Each check in earns you points.  I’m not sure what to do with these points.  Maybe I’m just too old for this or I don’t go enough places but I just found it more of a pain when I tried to do it full-time.  I still find myself still checking in at times and it is kind of fun for some reason when I get notifications of earned badges etc.

twitterThen there is Twitter.  I struggle with this platform for some reason.  I totally get it and if I didn’t feel the need to follow different social media Twitter “celebs” I might enjoy it more.  There is just a constant flow of information there that again I found it too much!  The re-tweets on things I don’t care about and the companies or people who post multiple times an hour just wore me out.  With 140 characters how can it get that complicated and annoy me so much?

As a future marketer that really does enjoy social media, I find it funny that I struggle with it at times.  I love how social media has evolved so quickly into our mainstream lives.  I love how some companies or celebrities have successfully embraced it.  Jimmy Fallon tops my list of social media masters!  When I sit back as a user I’m fine with it.  Or when I look at it from the perspective of a marketer, again I’m fine with it.  But when I feel like I need to master it- chaos!

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My point to this whole rambling post is – our world is on information overload so we all need to find our comfy place in it.  As part finding my comfy place, I’m going to try to post regularly again but now only once a week.

-B

Aside

What are Hashtags??? Hashtags are used everywhere.  They started on Twitter back in 2007 then showed up on Instagram and now they’re appearing on Facebook among many other social media sites. Hashtag basics: Hashtags can’t have spaces in them. They … Continue reading