Tag Archives: Nielson Ratings

Is Twitter the New Nielsen Ratings?

twitter-tvI stumbled across an article today about Nielsen new Twitter TV ratings. 

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Can you remember the days the when you’d get the TV Diary in the mail with a crisp $1 bill and you’d fill it out logging what shows you watched.  I don’t really remember why it was so fun but I just remember getting so excited when it came time to fill the TV logs out.  I can remember sitting on the floor at the coffee table in the living room (on our green shag carpet) filling out the diary.  Maybe it was for the dollar, maybe it made me feel like an adult doing the same thing my parents were doing or maybe I felt like I was voting for my favorite shows – who knows.

Now there’s a twist to the process, social media is being looked at to help gather TV viewing statistics.  It makes sense; find out what people are talking about.  I’ve thought about TV producers looking at the viewer sentiment before with all the data that can  be pulled but I never associated it to that book I used to fill out.  Funny how things come back but in a different form.  I just wonder if the 10 year old’s of today will look back and say “Remember when I had to type into my phone to send a tweet?”  That kind of makes me sound old…

Here’s another example of how things change…

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The old calculator watch.

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Today’s Pebble Smart Watch

That’s all I got this week.

-B