Coke Loses Top Title

The unique differences in the nostalgic images of Coke, the simpleness of the Apple logo and the fit, athletic associations of Nike are just some of the reasons I love studying brand awareness.

Classic Coke, Nike and Apple

I love brand history.  A few years ago while going through a company name change at work I got to sit in on a great presentation of the evolution of the FedEx brand.  At the same time I was quickly entrenched in all details of maintaining a certain brand image and all the different touch points from stationary to uniforms, signage, vehicles, etc.  It was then that I realized the importance for consistency and brand guidelines to support a brand.

Some of my favorite brands are Coca-Cola, Apple and Nike.  There is something so classic about the Coke Brand.  I’ve often joked if I were to become a truck driver I’d want to drive for Coke.  Their trucks are always so bright and just seem to make me smile.  It could subliminal from the old jingle “Have a Coke and a Smile” or it could be that the trucks are almost always clean.  Not sure if this is true or not but I heard at one time Coca-Cola has strict guidelines on how often they have to wash their trucks.

coke-santaThen there is the nostalgic image they have with their name.  I love their old signage and their old advertisements with Santa.  They’ve also done a great job evolving their brand image.  Their logo hasn’t changed much but they’ve varied the types of advertisements they create to appeal to people of all ages.  They even have a great presence on Instagram.  @cocacola

Earlier this month, Interbrand issued the latest rankings of the top brands.  Apple knocked Coke out of the top spot which it held for 13 years.  Not only was Coke knocked out of 1st place, they were knocked down to 3rd by Google.   The tech world is definitely changing the landscape around us in so many ways. 

Here is a chart that shows the top brands and their rankings over the last 13 years. 

interbrand_top10_950

From Bloomberg Businessweek
The Rise and Fall of the World’s 10 Most Valuable Brands http://www.businessweek.com/articles/2013-10-01/the-most-valuable-brands-in-america-2000-to-2013#r=rss

-B

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Blogger Down

Due to lack of resources (no internet at the house) this is all I have for this week.  I should be back up and running this Saturday.  Wish me luck, this blogger (and student) needs her life line back!

nointernet

-B

What’s Your Personal Online Presence?

In everything I hear and read about social media, a business needs to have a presence on 3 platforms.  So as an individual, how do we build our own presence and create our own personal brand?

Social Media Explained

The 3 main platforms to focus on are Linkedin, Facebook and Twitter.  If you’re big in photography, art or music other platforms such as Instagram, Pinterest or YouTube would be a must to add to your social portfolio.

Personal Social Media

Which ever platforms you chose you need to make sure you maintain a solid identity.  This is sooo much easier to said than done.  I’m still struggling with finding my voice in this blog, what to tweet, etc.  It’s a lot to think about it gets even more overwhelming when you think everything you do on the internet can serve as your living resume.  The days of a one page paper resume are behind us.

A few other things to keep in mind:

  1. Try to engage people to interact with you where possible and promptly respond when they do.
  2. Be as visual as possible to grab attention.  Make the content simple.
  3. Add a personal touch.
  4. Put effort in your posts.
  5. And the common theme I keep running into – Balance.  Find the appropriate balance between your personal and professional content as you build your own online presence.

life-balance-elephant1

-B

New Technology & Automation

I’ve been thinking a lot lately how the technology of our smart phones and automation of several things has made an impact on my life.  With a little organization and planning (which I love) I feel I can get a lot more done in less time.

ShoppingMrChewy-500x375Several examples are – One of my dogs has some food allergies and the pet store by me kept changing the treats they carried.  I found the ones she likes that are on her “approved list” online and I’ve schedule the reorders for when I need more.  Hence – cutting down on a trip the pet store.

Another example I’ve been using for years now is the automatic bill pay.  I love how I can schedule when bills paid on certain dates vs writing the check and putting it in the mail.    I can even do this from my phone or make a deposit without having to drive to the ATM, again a huge time saver.

blog-schedulingMy last example is new one for me.  I’ve found I can schedule these blog posts to post at the same time every week.  So if I actually get one done early…before my assigned posting time,  I don’t have to log in to post it sometime Thursday night.   I can schedule it for my preferred time and work on other things or just relax.  Same thing with the Facebook page I’m managing for the Golden Retriever Rescue group I’m volunteering for.  I can schedule the posts out as far as I want.  I’ll typically sit down on a Sunday and schedule out a week’s worth of stories, pictures and interactive posts through the next weekend.  Then I don’t have to worry about getting on to Facebook during the week to add content.  I can even go on vacation and no one will know any difference!

BUT earlier this week the Today Show reminded me there’s always a dark side to things.  There was a segment this week that made me see a different perspective on the advances of automation and technology.  It’s the controversy of airline pilots relying too much on automation.   It’s believed automation has made flying safer…until there is a problem and the pilots have a hard time reacting in an emergency.   They spend most of their time observing that they lose touch of some of their skills.  Then it made me think about all the people who have lost their jobs because a computer has replaced their manual skills.

I guess like everything else, it all comes down to the balance.   We have to work hard to find it in just about every aspect of our lives. image-donkey-in-air

-B

I think Post-day is Thursday!

As I declared last week I was going to post once a week but on a new day.  It looks like Thursday’s the day and I’m keeping it brief this week.

In honor of football starting up last week and both my Fantasy Football teams winning (both under the name BlurredYardLines) – I share this with you.  You can’t go wrong with Jimmy Fallon and Justin Timberlake!  Evolution of End Zone Dancing

JImmy Fallon Justin TimberlakeUntil next week!

-B

 

Blogger FAIL!

Everyone has opinions on the top do’s and don’ts for blogging.  The most common “do” is to post on a regular schedule.  What I find strange is during the school year it is easier for me to do than during this past summer break.  Maybe it’s because blogging is a good break from homework.  Or it could be that I put a lot of pressure on myself to make my posts GREAT during the summer because I wasn’t spending so much time doing homework.  I wanted to dive into as many social media platforms as possible and post on them.  Can I just say – information overload!!!!  Therefore I just didn’t post creating Blogger Fail.

Well I’m back to blogging and I’ve given up my grand plans on being  a “Master” of all social platforms that I thought I would have achieved over the summer.  I posted on a few but didn’t hit all that I wanted to.  Here are two that I had planned on discussing earlier.

foursquareThere was my stint with FourSquare.  It’s a social networking mobile site.  You check in at different locations and share with your friends where you are.  You can write tips about the different venues or share on different platforms such as Facebook.  Each check in earns you points.  I’m not sure what to do with these points.  Maybe I’m just too old for this or I don’t go enough places but I just found it more of a pain when I tried to do it full-time.  I still find myself still checking in at times and it is kind of fun for some reason when I get notifications of earned badges etc.

twitterThen there is Twitter.  I struggle with this platform for some reason.  I totally get it and if I didn’t feel the need to follow different social media Twitter “celebs” I might enjoy it more.  There is just a constant flow of information there that again I found it too much!  The re-tweets on things I don’t care about and the companies or people who post multiple times an hour just wore me out.  With 140 characters how can it get that complicated and annoy me so much?

As a future marketer that really does enjoy social media, I find it funny that I struggle with it at times.  I love how social media has evolved so quickly into our mainstream lives.  I love how some companies or celebrities have successfully embraced it.  Jimmy Fallon tops my list of social media masters!  When I sit back as a user I’m fine with it.  Or when I look at it from the perspective of a marketer, again I’m fine with it.  But when I feel like I need to master it- chaos!

info-overload-01

My point to this whole rambling post is – our world is on information overload so we all need to find our comfy place in it.  As part finding my comfy place, I’m going to try to post regularly again but now only once a week.

-B

Good-Bye Summer

iStock_GoodbyeSummer-300x225

Classes start tomorrow.  I have mixed feelings about it.  This summer was great and a much-needed break from juggling the demands of a full-time job, school deadlines and attempts at  trying to have a somewhat normal social life.  Sadly I had this nagging feeling of school starting up again hanging over me the last few months.  Don’t get me wrong, I had a great break but I think I’m ready to rip the Band-Aid off and get started. 

I never thought I would go back to school so it isn’t like this has been some long-time dream that I’m now accomplishing.  I think it is more of a result of a mid-life crises.  I took a look at where I was in life and for the most part I was happy with everything status-quo.  BUT it didn’t seem right when I thought about everything as-is for the rest of my life.  Hence grad school and tons of tuition money later, here I am.

As I’ve said in the past, it has been very demanding but also very rewarding.  I’m always surprised how “right” it feels when I’m sitting in the classroom.  I still don’t have a clue where I’m going to end up when all this is over but I’m going on pure faith it will be where I need to be.

Start-Line-Crowd-2-570

So as I plan for my first day of class tomorrow I feel like I’m about to start a marathon (or half-marathon because that is my race distance of choice.)  I may not be able to see the finish line at the end but I know it is there.  I just need to pace myself to get it done and in May I’ll celebrate by hanging my medal on my wall!

Wish me luck!

-B