Glossary

Aftermath  – something that results or follows an event, especially one of a disastrous or unfortunate nature.  Lessons From Summer School

Black Hat – used to describe unethical SEO tactics; which could include hidden text, keyword stuffing, repetition of content and/or shady link building.   If black hat tactics are used, your site can be blacklisted from the search engine.  SWF Desperately Seeking Successful…SEO

Digital Native – people who have grown up with mobile technology.  They move sub-consciously between devices and media platforms (TV, computers, tablets and smartphones).  Are you a Native or an Immigrant 

Digital Immigrants – people who have learned about mobile media in their adult lives.   Are you a Native or an Immigrant

Exam – an assessment intended to measure a test-taker’s knowledge, skill, aptitude, physical fitness, or classification in many other topics.  Test-vs-Exams

Fold- The bottom of the screen on a web page or search result page, before scrolling.  It’s best to have your most important content above the fold on a web page.  SWF Desperately Seeking Successful…SEO

Infographic: are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.  2012 Wrapped Up

Justification –  a reason, fact, circumstance, or explanation that justifies or defends.  Lessons From Summer School

Keywords- A word or group of words used by a searcher on a search engine. SWF Desperately Seeking Successful…SEO

Negative Reinforcement- When consumption helps a person avoid a negative outcome. I Think I Was Negatively Reinforced But I’m not Going to Complain

Organic Search-  These are the listings found on the left side or main view in search engine results and are not results of direct financial payments.   The order placement in the search results are based on keyword relevancy within a web page.  Organic Search is also known as Natural Search. SWF Desperately Seeking Successful…SEO

Paid Search-  Placing ads for products or services on search engines.  Listings appear at the top and on the right hand side of the page.  These ads are typically small blurbs for a store, service or merchandise.  SWF Desperately Seeking Successful…SEO

Poser – one who attempts to appear to others as something they are not.  Can A Poser Become A Real Trail Runner

SEO – Search Engine Optimization.  The process of affecting the visibility of a website or web page in a search engine’s natural or unpaid search results.  SWF Desperately Seeking Successful…SEO

SERP – Search Engine Results Page. SWF Desperately Seeking Successful…SEO

Trailblazing – suggestive of one that blazes a trail; setting out in a promising new direction; pioneering or innovative.  Trailblazing Debut

Test- a procedure, reaction, or reagent used to identify or characterize a substance or constituent.  Test-vs-Exams

White Hat – used to describe ethical SEO tactics  SWF Desperately Seeking Successful…SEO

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