Category Archives: Vounteering

SWF Desperately Seeking Successful……. SEO???

Six months ago I didn’t have a clue what SEO was nor did I know I wanted a healthy, successful relationship with it.  To be honest, I’m still getting to know SEO.  We’ve reached the comfortable conversation stage but I wouldn’t say we’re in a relationship yet. With that said, let me introduce you to SEO so as you browse the web you can understand things a little better.

What is SEO?

SEO – Search Engine Optimization.  The process of affecting the visibility of a website or web page in a search engine’s natural or unpaid search results.

Where does one look for SEO?   On a SERP.

SERP – Search Engine Results Page.   Example below using the search “running shoes”

SERP example

A) Keywords – A word or group of words used by a searcher on a search engine.

B) Paid Search –  Placing ads for products or services on search engines.  Listings appear at the top and on the right hand side of the page.  These ads are typically small blurbs for a store, service or merchandise.

C) Organic Search –  These are the listings found on the left side or main view in search engine results and are not results of direct financial payments.   The order placement in the search results are based on keyword relevancy within a web page.  Organic Search is also known as Natural Search.

D) Fold – The bottom of the screen on a web page or search result page, before scrolling.  It’s best to have your most important content above the fold on a web page.

How do you know if you have a successful relationship with SEO? Your company shows up in search results above the fold on the first page of the SERP.  And you avoid Black Hat procedures. BlackHatVsWhiteHat

White Hat – used to describe ethical SEO tactics

Black Hat – used to describe unethical SEO tactics; which could include hidden text, keyword stuffing, repetition of content and/or shady link building.   If black hat tactics are used, your site can be blacklisted from the search engine.

I hope this quick introduction to SEO has helped you get to know the basics behind your internet searches.  SEO As far as my budding relationship with SEO, over the next semester we will be working “hands on” on our relationship in my Digital Marketing Lab class.  I look forward to the day when we are comfortable together, just like an old favorite hat…preferably a white hat.  LOL  – just a little SEO humor.



Mid-Week Break

As a runner, not a hard-core runner but still a runner I followed the controversy around the cancelling the New York City Marathon last week.

I travel with my close friends, Julie & Keith every year to a different half-marathon.  I know what is involved in the planning of the trip, coordinating schedules and the training.   Training is all about timing, when do you run your longest run before race day, how far, etc.  For our races we pick ones that are small and usually involve wine tasting in the nearby area.  To get into the New York City Marathon, you not only have to plan your trip and your training but how you actually get a slot into the race.  To get into the marathon you can either go through their lottery, guaranteed entry or the charity programs.  Point is it takes a lot of planning.  So to have something you been training and planning for cancelled (which I believe was the right thing to do), a runner has to be left with a lot of empty feelings and energy.  I absolutely love how hundreds of the runners spent their Sunday, volunteering in Staten Island.

This link shares how the word of volunteering was spread through social media. NY Runners Volunteer  

Below is a copy of the “About” page from the  New York Runners in Support of Staten Island Facebook page created.  This is what got it all started.

Group of New York area runners who are running and delivering aid on Sunday morning in Staten Island. #SupportStatenIsland
I am a sports medicine doctor and avid runner and triathlete. Saddened by the events of hurricane Sandy, I decided to help form a group of like minded runners who are interested in helping others in need.The idea is to run in Staten Island and use our legs to help distribute food and products to those who need help the most.
Now that the NYC marathon is cancelled, let’s put these legs and healthy spirit to good use! We are organizing an impromptu group of NYC marathon runners (and friends) to head over to Staten Island to run and distribute food and helpful items. All levels welcome! 

We plan to meet en masse at the Staten Island Ferry Terminal, 8:30 AM on Sunday morning. Please wear something with Orange if you have 

it so we can all identify each other (if you have it). 
Runners and the NYC running community has always been about helping those in need. This is our chance to deliver help on our doorstep.

If you each could bring a backpack that you can run with that could include:

Non-perishable food
Pet food
Trash bags
Infant Formula
Warm Clothing
Baby wipes
Pre-paid cell phones

We will plan on running through Staten Island (routes to be determined) and distributing our supplies both in relief centers and door to door. My guess is the centers will be well stocked but there are many door to door people that will be in need of help.

Any food or clothing companies who might want to help us by donating would be great.

If you have any media contacts that might be interested in this story that will help draw attention as well, please forward. That will result in more help and focus for Staten Island.