Category Archives: Retail Review

SWF Desperately Seeking Successful……. SEO???

Six months ago I didn’t have a clue what SEO was nor did I know I wanted a healthy, successful relationship with it.  To be honest, I’m still getting to know SEO.  We’ve reached the comfortable conversation stage but I wouldn’t say we’re in a relationship yet. With that said, let me introduce you to SEO so as you browse the web you can understand things a little better.

What is SEO?

SEO – Search Engine Optimization.  The process of affecting the visibility of a website or web page in a search engine’s natural or unpaid search results.

Where does one look for SEO?   On a SERP.

SERP – Search Engine Results Page.   Example below using the search “running shoes”

SERP example

A) Keywords – A word or group of words used by a searcher on a search engine.

B) Paid Search –  Placing ads for products or services on search engines.  Listings appear at the top and on the right hand side of the page.  These ads are typically small blurbs for a store, service or merchandise.

C) Organic Search –  These are the listings found on the left side or main view in search engine results and are not results of direct financial payments.   The order placement in the search results are based on keyword relevancy within a web page.  Organic Search is also known as Natural Search.

D) Fold – The bottom of the screen on a web page or search result page, before scrolling.  It’s best to have your most important content above the fold on a web page.

How do you know if you have a successful relationship with SEO? Your company shows up in search results above the fold on the first page of the SERP.  And you avoid Black Hat procedures. BlackHatVsWhiteHat

White Hat – used to describe ethical SEO tactics

Black Hat – used to describe unethical SEO tactics; which could include hidden text, keyword stuffing, repetition of content and/or shady link building.   If black hat tactics are used, your site can be blacklisted from the search engine.

I hope this quick introduction to SEO has helped you get to know the basics behind your internet searches.  SEO As far as my budding relationship with SEO, over the next semester we will be working “hands on” on our relationship in my Digital Marketing Lab class.  I look forward to the day when we are comfortable together, just like an old favorite hat…preferably a white hat.  LOL  – just a little SEO humor.



I know Joe…Trader Joe’s that is


Trader Joe’s has been a bit of a retail mystery for me.  My friends that are West Coast transplants have raved about the stores for years.  Then rumor has it Trader Joe’s is coming to the DFW area.  I couldn’t wait to check it out.  But I did wait…I waited for those crazy crowds to pass.

So just last weekend I joined some of my friends that were doing their hostess party shopping.  To be honest I was a little surprised at first it was just a grocery store.  For some reason I thought it was going to be more like World Market but with more grocery items.  Once I got past the difference in reality vs. expectations I was experiencing, I got into all the fun products.  I followed my friends around but soon bailed on them to get my own cart to do my own shopping.

I liked the natural feel of the store and the products, mainly the colorful chalkboard signs.  As far as prices, some were the same as where I normally shop.  I quickly moved passed those items and on to the Trader Joe’s branded items not found at Kroger or Whole Foods.  I couldn’t pass up some of the dark chocolates, nut mixes for salads, teriyaki Just Chicken that Diane recommended and a bag of herb flavored popcorn that I ended up inhaling in less than 2 days.  I passed on the Charles Shaw wine (aka Two Buck Chuck) and the wide variety of cheeses thinking I would have some at my friends’ party the next weekend.

All in all I think I did pretty well for my first Trader Joe’s visit.  Here’s my take home haul!

Sadly later that weekend I came down with a horrid case of the stomach flu (not sure if any stomach flu isn’t horrid to be honest).  So I haven’t been able to try much of loot.  But don’t you worry Trader Joe’s I’ll be back for more Just Chicken, dark chocolates, popcorn and this time I’ll pick up some wine and cheese since I didn’t get to eat any at the party.

Speaking of the wine – here’s an interesting little tidbit I came across online.  Who isn’t going to like a grocery store that was built first on wine???

Trader Joe’s is the exclusive retailer of Charles Shaw wine, popularly known as Two Buck Chuck[11] because of its $1.99 price tag in California; in some locales, it sells for more than $3 a bottle due to varying state liquor taxes and transportation costs. Of the wine selection at Trader Joe’s, Coloumbe has said, “We built Trader Joe’s on wine first, then food. I tasted 100,000 wines, and most weren’t wonderful. They were submitted to us by desperate vintners.” Along with Charles Shaw, Trader Joe’s is known for stocking a very large selection of California and New-World wine.