Monthly Archives: October 2013

Happy Halloween!

You know how I love infographics!  Happy Halloween!

halloween-consumer-behavior-infographic

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How Technology has Changed the Face of Dating

Outside of the obvious (online dating sites) the internet has changed the dating world.  If you haven’t been “out there” in a few years here’s what you’re missing out on.

Online dating sites – there’s sooo much here I could cover a month of nightly posts so  I’ll just touch on a few right now.

  • First there is the profile. How much do you say? What pictures do you use? And what is your profile name????
  • Speaking of pictures, I’ve yet to figure out is why guys like to post pictures of themselves from the bathroom mirror with their shirts off or while driving their car….if anyone knows why please share.
  • It used to be the question of how long until you call someone after a date, now with online dating you have to worry about replying too fast to an email.  Some sites show when you’ve last logged on, so if you went on a date with someone do you get back on the site to answer emails from other prospective dates?  If you do and you see your last date is online and they haven’t called you back, you wonder if they didn’t like you…but then you realize you’re doing the exact same thing to them – it’s a vicious circle.

Facebook –

  • Before the date- it’s called cyberstalking.  Looking them up on Facebook prior to the date is a given.  See what you can find out, do you have any common friends, etc.  It’s almost like a job reference search.
  • Then when dating someone, at what point in the relationship do you become Facebook friends?

Googling them before the date is a given as well.  Just a continuation of cyberstalking.  Find out what you can ahead time to see if there are any red flags…like a mug shot.  Then if you can’t find anything – do you worry about them not having a web presence at all?

Texting – Has its pros and cons.  Some people don’t like to talk on the phone anymore.  All communication can be through text.  This is just odd when you’re trying to get to know someone.  BUT it does come in handy to send a little note just saying “hi” to let them know you’re thinking of them without being too clingy.

Facetime – thank goodness no one have ever wanted to Skype or Facetime with me.  The beauty of talking on the phone is you can look however you want.  He doesn’t have to know I’ve been wearing the same comfy sweatshirt all week!!

Then if things don’t work out – it’s too easy to follow along what they are doing.  When they are back out there,  Are they doing better than you.  Does the new “you” in their life look better than you?

online-datingIt’s a whole new world out there folks!  If you’re in the middle of it like me (or like I should be but I go to night school and volunteer and blog and…and…and…) then good luck my friend.  It can be challenging but also a lot of fun!

-B

CurrentTrending Topics for a Grad Student

“Trending” seems to be trending in social media talk.  So what’s trending in my life right now:

  • Midterms/ Studying
  • Late Nights
  • Tired
  • Stress
  • Study Break Munchies
  • Minimal Social Life
  • Procrastination
  • Full DVR
  • Upcoming Project Deadlines
  • Did I already say tired..I meant exhaustedstress demands increasing

It’s the mid-point of the semester and that means the stress of studying for mid-term exams is high and the demands of deadlines are cranking up!

So if you’re trying to manage a higher than usual stress level like me -keep in mind there’s always an end to it all.  Mine is in May until then I’ll take the weekend.keep-calm-its-almost-friday-4

-B

 

Coke Loses Top Title

The unique differences in the nostalgic images of Coke, the simpleness of the Apple logo and the fit, athletic associations of Nike are just some of the reasons I love studying brand awareness.

Classic Coke, Nike and Apple

I love brand history.  A few years ago while going through a company name change at work I got to sit in on a great presentation of the evolution of the FedEx brand.  At the same time I was quickly entrenched in all details of maintaining a certain brand image and all the different touch points from stationary to uniforms, signage, vehicles, etc.  It was then that I realized the importance for consistency and brand guidelines to support a brand.

Some of my favorite brands are Coca-Cola, Apple and Nike.  There is something so classic about the Coke Brand.  I’ve often joked if I were to become a truck driver I’d want to drive for Coke.  Their trucks are always so bright and just seem to make me smile.  It could subliminal from the old jingle “Have a Coke and a Smile” or it could be that the trucks are almost always clean.  Not sure if this is true or not but I heard at one time Coca-Cola has strict guidelines on how often they have to wash their trucks.

coke-santaThen there is the nostalgic image they have with their name.  I love their old signage and their old advertisements with Santa.  They’ve also done a great job evolving their brand image.  Their logo hasn’t changed much but they’ve varied the types of advertisements they create to appeal to people of all ages.  They even have a great presence on Instagram.  @cocacola

Earlier this month, Interbrand issued the latest rankings of the top brands.  Apple knocked Coke out of the top spot which it held for 13 years.  Not only was Coke knocked out of 1st place, they were knocked down to 3rd by Google.   The tech world is definitely changing the landscape around us in so many ways. 

Here is a chart that shows the top brands and their rankings over the last 13 years. 

interbrand_top10_950

From Bloomberg Businessweek
The Rise and Fall of the World’s 10 Most Valuable Brands http://www.businessweek.com/articles/2013-10-01/the-most-valuable-brands-in-america-2000-to-2013#r=rss

-B

Blogger Down

Due to lack of resources (no internet at the house) this is all I have for this week.  I should be back up and running this Saturday.  Wish me luck, this blogger (and student) needs her life line back!

nointernet

-B