Monthly Archives: September 2013

What’s Your Personal Online Presence?

In everything I hear and read about social media, a business needs to have a presence on 3 platforms.  So as an individual, how do we build our own presence and create our own personal brand?

Social Media Explained

The 3 main platforms to focus on are Linkedin, Facebook and Twitter.  If you’re big in photography, art or music other platforms such as Instagram, Pinterest or YouTube would be a must to add to your social portfolio.

Personal Social Media

Which ever platforms you chose you need to make sure you maintain a solid identity.  This is sooo much easier to said than done.  I’m still struggling with finding my voice in this blog, what to tweet, etc.  It’s a lot to think about it gets even more overwhelming when you think everything you do on the internet can serve as your living resume.  The days of a one page paper resume are behind us.

A few other things to keep in mind:

  1. Try to engage people to interact with you where possible and promptly respond when they do.
  2. Be as visual as possible to grab attention.  Make the content simple.
  3. Add a personal touch.
  4. Put effort in your posts.
  5. And the common theme I keep running into – Balance.  Find the appropriate balance between your personal and professional content as you build your own online presence.

life-balance-elephant1

-B

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New Technology & Automation

I’ve been thinking a lot lately how the technology of our smart phones and automation of several things has made an impact on my life.  With a little organization and planning (which I love) I feel I can get a lot more done in less time.

ShoppingMrChewy-500x375Several examples are – One of my dogs has some food allergies and the pet store by me kept changing the treats they carried.  I found the ones she likes that are on her “approved list” online and I’ve schedule the reorders for when I need more.  Hence – cutting down on a trip the pet store.

Another example I’ve been using for years now is the automatic bill pay.  I love how I can schedule when bills paid on certain dates vs writing the check and putting it in the mail.    I can even do this from my phone or make a deposit without having to drive to the ATM, again a huge time saver.

blog-schedulingMy last example is new one for me.  I’ve found I can schedule these blog posts to post at the same time every week.  So if I actually get one done early…before my assigned posting time,  I don’t have to log in to post it sometime Thursday night.   I can schedule it for my preferred time and work on other things or just relax.  Same thing with the Facebook page I’m managing for the Golden Retriever Rescue group I’m volunteering for.  I can schedule the posts out as far as I want.  I’ll typically sit down on a Sunday and schedule out a week’s worth of stories, pictures and interactive posts through the next weekend.  Then I don’t have to worry about getting on to Facebook during the week to add content.  I can even go on vacation and no one will know any difference!

BUT earlier this week the Today Show reminded me there’s always a dark side to things.  There was a segment this week that made me see a different perspective on the advances of automation and technology.  It’s the controversy of airline pilots relying too much on automation.   It’s believed automation has made flying safer…until there is a problem and the pilots have a hard time reacting in an emergency.   They spend most of their time observing that they lose touch of some of their skills.  Then it made me think about all the people who have lost their jobs because a computer has replaced their manual skills.

I guess like everything else, it all comes down to the balance.   We have to work hard to find it in just about every aspect of our lives. image-donkey-in-air

-B

I think Post-day is Thursday!

As I declared last week I was going to post once a week but on a new day.  It looks like Thursday’s the day and I’m keeping it brief this week.

In honor of football starting up last week and both my Fantasy Football teams winning (both under the name BlurredYardLines) – I share this with you.  You can’t go wrong with Jimmy Fallon and Justin Timberlake!  Evolution of End Zone Dancing

JImmy Fallon Justin TimberlakeUntil next week!

-B

 

Blogger FAIL!

Everyone has opinions on the top do’s and don’ts for blogging.  The most common “do” is to post on a regular schedule.  What I find strange is during the school year it is easier for me to do than during this past summer break.  Maybe it’s because blogging is a good break from homework.  Or it could be that I put a lot of pressure on myself to make my posts GREAT during the summer because I wasn’t spending so much time doing homework.  I wanted to dive into as many social media platforms as possible and post on them.  Can I just say – information overload!!!!  Therefore I just didn’t post creating Blogger Fail.

Well I’m back to blogging and I’ve given up my grand plans on being  a “Master” of all social platforms that I thought I would have achieved over the summer.  I posted on a few but didn’t hit all that I wanted to.  Here are two that I had planned on discussing earlier.

foursquareThere was my stint with FourSquare.  It’s a social networking mobile site.  You check in at different locations and share with your friends where you are.  You can write tips about the different venues or share on different platforms such as Facebook.  Each check in earns you points.  I’m not sure what to do with these points.  Maybe I’m just too old for this or I don’t go enough places but I just found it more of a pain when I tried to do it full-time.  I still find myself still checking in at times and it is kind of fun for some reason when I get notifications of earned badges etc.

twitterThen there is Twitter.  I struggle with this platform for some reason.  I totally get it and if I didn’t feel the need to follow different social media Twitter “celebs” I might enjoy it more.  There is just a constant flow of information there that again I found it too much!  The re-tweets on things I don’t care about and the companies or people who post multiple times an hour just wore me out.  With 140 characters how can it get that complicated and annoy me so much?

As a future marketer that really does enjoy social media, I find it funny that I struggle with it at times.  I love how social media has evolved so quickly into our mainstream lives.  I love how some companies or celebrities have successfully embraced it.  Jimmy Fallon tops my list of social media masters!  When I sit back as a user I’m fine with it.  Or when I look at it from the perspective of a marketer, again I’m fine with it.  But when I feel like I need to master it- chaos!

info-overload-01

My point to this whole rambling post is – our world is on information overload so we all need to find our comfy place in it.  As part finding my comfy place, I’m going to try to post regularly again but now only once a week.

-B