In everything I hear and read about social media, a business needs to have a presence on 3 platforms. So as an individual, how do we build our own presence and create our own personal brand?
The 3 main platforms to focus on are Linkedin, Facebook and Twitter. If you’re big in photography, art or music other platforms such as Instagram, Pinterest or YouTube would be a must to add to your social portfolio.
Which ever platforms you chose you need to make sure you maintain a solid identity. This is sooo much easier to said than done. I’m still struggling with finding my voice in this blog, what to tweet, etc. It’s a lot to think about it gets even more overwhelming when you think everything you do on the internet can serve as your living resume. The days of a one page paper resume are behind us.
A few other things to keep in mind:
- Try to engage people to interact with you where possible and promptly respond when they do.
- Be as visual as possible to grab attention. Make the content simple.
- Add a personal touch.
- Put effort in your posts.
- And the common theme I keep running into – Balance. Find the appropriate balance between your personal and professional content as you build your own online presence.