Monthly Archives: August 2013

Good-Bye Summer

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Classes start tomorrow.  I have mixed feelings about it.  This summer was great and a much-needed break from juggling the demands of a full-time job, school deadlines and attempts at  trying to have a somewhat normal social life.  Sadly I had this nagging feeling of school starting up again hanging over me the last few months.  Don’t get me wrong, I had a great break but I think I’m ready to rip the Band-Aid off and get started. 

I never thought I would go back to school so it isn’t like this has been some long-time dream that I’m now accomplishing.  I think it is more of a result of a mid-life crises.  I took a look at where I was in life and for the most part I was happy with everything status-quo.  BUT it didn’t seem right when I thought about everything as-is for the rest of my life.  Hence grad school and tons of tuition money later, here I am.

As I’ve said in the past, it has been very demanding but also very rewarding.  I’m always surprised how “right” it feels when I’m sitting in the classroom.  I still don’t have a clue where I’m going to end up when all this is over but I’m going on pure faith it will be where I need to be.

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So as I plan for my first day of class tomorrow I feel like I’m about to start a marathon (or half-marathon because that is my race distance of choice.)  I may not be able to see the finish line at the end but I know it is there.  I just need to pace myself to get it done and in May I’ll celebrate by hanging my medal on my wall!

Wish me luck!

-B

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Mid-Week Break: Brian Williams Rap

Just a reminder once you share something publicly no matter what platform, it can be saved, altered and re-shared by anyone!

These crack me up!  DJ Brian Williams

BrianWilliamsRaps

Mid Week Break – Shark Week?

I just don’t get the draw to the Discovery Channel for Shark Week, but I am impressed how it has become a social media phenomenon.

shark week

It’s been promoted so well and talked about to so much, I have to admit I kind of feel like I’m missing out on something so I’m giving it a try.   The best I can compare it to is a car wreck, I just keep watching for some reason.

Just one question, does The Discovery Channel have a puppy week?

-B

Behind the Scenes of Facebook Pages

I’ve now seen another side of Facebook.  I almost feel like the man behind the curtain in the Wizard of Oz.

Wizard of Oz

For the past 6 weeks I’ve been volunteering with the rescue group where I got my Golden Retriever by helping to manage their Facebook page.  It has been a lot of fun getting to post what hundreds of people will see on a subject I love – DOGS!  Then to see some of the things I’ve been learning in school in a real world application – added bonus!

Rescue

I’ve learned what type of posts works the best by following the Reach numbers.

Reach – The total number of times a post is displayed.  This can be directly from our page or if a fan shares the post on their page the number of views from their page is included in the reach total.

I’ve also learned how to schedule posts.  I now try to schedule a week of posts at a time.  There are different theories on scheduling posts.  There’s the obvious perspective that it saves time.  It makes your page remain active even if you’re busy with other things.    Then the opposite point-of-view is that it isn’t authentic because it is “planned.”  My feelings on this is our content is OK if it’s planned and it won’t be out of date as if we were a retailer or high-profile celebrity that needs to stay on top of current events and post on them.   We do monitor our fans comments in “real time” so we aren’t 100% on auto pilot.

My next quest with the Facebook page is to try to make a measurable difference with the Rescue group.  The goal when marketing for a non-profit is to raise money, increase awareness and get volunteers.  From the content I post I’ve been able to increase awareness.  The numbers from Insights give me different metrics that show how we’re doing.  The most consistent improvement I’ve been able to maintain is the increase in number of page likes (or followers).  The Post Reach and Engagement fluctuates and I can’t wait to understand how to control those numbers a little better.

Insights

I also can’t wait to try new things and see how I can make a difference for the DFWMGR Rescue group.  I’m in full acceptance of the fact that some things I might try won’t go over well, but that will push me to keep trying to find what does.

-B