Monthly Archives: January 2013

Mid Week Break

Super Bowl Commercials are the hot topic of the week.  And speaking of hot –  Diet Coke has provided something hot this year…or I should say, again this year.

Here’s this year’s version  – Diet Coke – “Gardener”

Diet Coke Gardener Commercial

What you may not know is this year’s version is a remake.   Here’s the original version  from 1994.   Diet Coke Break 1994

1994 Diet Coke Break Commercial

And another version in 1998.  11:30 Diet Coke Break 1998

1998 Diet Coke Break - Window Washer

Keep it up Diet Coke!  I hear this year GoDaddy has gone with humor over the usual sexy girl theme.

-B

Advertisements

SWF Desperately Seeking Successful……. SEO???

Six months ago I didn’t have a clue what SEO was nor did I know I wanted a healthy, successful relationship with it.  To be honest, I’m still getting to know SEO.  We’ve reached the comfortable conversation stage but I wouldn’t say we’re in a relationship yet. With that said, let me introduce you to SEO so as you browse the web you can understand things a little better.

What is SEO?

SEO – Search Engine Optimization.  The process of affecting the visibility of a website or web page in a search engine’s natural or unpaid search results.

Where does one look for SEO?   On a SERP.

SERP – Search Engine Results Page.   Example below using the search “running shoes”

SERP example

A) Keywords – A word or group of words used by a searcher on a search engine.

B) Paid Search –  Placing ads for products or services on search engines.  Listings appear at the top and on the right hand side of the page.  These ads are typically small blurbs for a store, service or merchandise.

C) Organic Search –  These are the listings found on the left side or main view in search engine results and are not results of direct financial payments.   The order placement in the search results are based on keyword relevancy within a web page.  Organic Search is also known as Natural Search.

D) Fold – The bottom of the screen on a web page or search result page, before scrolling.  It’s best to have your most important content above the fold on a web page.

How do you know if you have a successful relationship with SEO? Your company shows up in search results above the fold on the first page of the SERP.  And you avoid Black Hat procedures. BlackHatVsWhiteHat

White Hat – used to describe ethical SEO tactics

Black Hat – used to describe unethical SEO tactics; which could include hidden text, keyword stuffing, repetition of content and/or shady link building.   If black hat tactics are used, your site can be blacklisted from the search engine.

I hope this quick introduction to SEO has helped you get to know the basics behind your internet searches.  SEO As far as my budding relationship with SEO, over the next semester we will be working “hands on” on our relationship in my Digital Marketing Lab class.  I look forward to the day when we are comfortable together, just like an old favorite hat…preferably a white hat.  LOL  – just a little SEO humor.

-B

Mid Week Break

Who doesn’t love a good dog story?  Pair it with social media and I have to mention it!

Yesterday afternoon (January 15th) a family opened a Facebook account under the name “Twogirlsandapuppy“.  The family had lost their dog to cancer and the parents weren’t ready to bring on a new pet (after all they already have a full house with 2 daughters and 3 sons!)

puppy sign

It’s fun to see the progress of the family’s excitement as their page goes viral.  There are comments from all around the world from viewers and they even ended up getting mentioned on Good Morning America.  In less than 7 hours from their initial post, they met their goal.  Not only did they meet their goal, they are keeping their fans informed by posting updates mentioning what kind of puppy they are looking for.  I love they are looking at rescue dogs from either a local shelter or rescue organization.

The girls were inspired by another family that did the same thing not too long ago.  Maybe I should start a campaign to win a date with Mike, the Dollar Shave Guy.

Have a good rest of the week – you’re over the hump!

-B

Back to Reality

Reality starts next week but in my last few hours before classes start up again, I’m enjoying the Golden Globes.

Over the past 4 weeks I have been crazy obsessed with movies.  I love the 2-3 hour escape from reality I get when the lights dim and show begins.  The only thing I have to do is just sit there and watch.  I don’t have to worry about errands, deadlines, checking email or checking my phone.  In fact I love the clip telling me to turn off or silence my phone.  It just reassures me – I DON’T have to do ANYTHING else but relax and enjoy the show.

Movie Popcorn

Recently I have watched  a secret operation to extract six fugitive American diplomatic personnel out of revolutionary Iran (Argo), the hunt for Osama bin Laden (Zero Dark Thirty), Lincoln pass the Thirteenth Amendment (Lincoln), the journey to bring the sport of fly fishing to the Yemen desert (Salmon Fishing in the Yemen), a freed slave’s mission to rescue is slave wife (Django Unchained), a former prisoner, Jean Valjean create a new life for himself while avoiding being captured by a police inspector (Les Miserables), the list could go on.  (Reminder: I did say I had been obsessed.)

reality-check-1

Now that the holidays are over, my birthday has passed and most of my chores are done, it’s time to go back to the world of juggling my work, school and personal lives.  With that said, I believe I’m ready to walk back on to campus this week to continue my journey further into the world of marketing…and of course bring you along with me.  So stay tuned as I continue to share the new things I learn, the new obstacles I cross and the fun little marketing bits I pick up along the way.

2012 Wrapped Up

Happy New Year!!  I hope everyone had a great Holiday season and you’re ready to start off the off 2013 on the right foot.  I can get obsessed with goals and to-do’s so I love New Year’s Day.  I feel it’s wiping the slate clean for a new beginning.

I won’t go on about my resolutions and goals for the year but I will share with you  my accomplishments for 2012.  In true InTuition style, I have to relate it to school or marketing.  Soooo… here’s a copy of my Christmas card this year.  It’s an infographic.

Infographic: are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.

Infographics are commonly used for subjects that are complex in nature or contain a lot of information.  I typically see them for non-profit organizations or politics, but they can be used for anything to relay information…like my life.

.2012-card

During 2013 try not to worry too much about the “what if” and embrace the “what is” and “what will be.”  Enjoy your clean slate and try to fill your 2013 infographic as you go.  I know I will.

-B