Tonight I left for class feeling ambitious and thinking I’m going to school! Tonight’s my in-class school night and it’s about a subject I’m really interested in! Interactive Digital Media.
I sit down with my iPad instead of a text book feeling pretty good about myself. The lecture starts and it’s a guest speaker. Now I’m even more excited…someone from the industry is going to tell us about how search engines work. This is so far from what I do all day – how exciting! Well…as he starts speaking I hear more acronyms than we have in our office. Some I know…most I don’t. SEO, PPC, CPC, CVR, the list goes on – ahhhh!!!! I tell myself “Just take notes and you can look it up later.” I begin to feel a little better as I’m able to figure some of them out during the lecture. Then the questions start popping up from my fellow classmates.
That’s where things really start to turn. Seriously?? How do they know all this stuff already? How do they know how to ask such in-depth questions? I’m now feeling old. All I can think about is how yesterday I was fitted for my mouth guard so I will quit clinching my teeth when I sleep.
Then I remember next week I go to the eye doctor where I’ll probably have to get stronger lenses for my glasses! I sit in the classroom thinking – What am I doing here!!???!! What do I really want to do with myself when I finish this program? It seemed like everyone in the room is there building off what they are already doing in their every day lives. I don’t deal with any of this stuff. I deal with placing fixtures in a store, customer traffic patterns and managing rollouts. I deal with the brick and mortar world – not the digital world!
Thankfully, reality kicked in……………that’s why I’m here.
I’m here to learn new things and open new doors. I don’t have to know what I want to do at this moment. So I tuned back into class and left feeling different than when I walked in the door…
but still optimistic!!