I’ve found the viral videos or ideas I used to find just humorous, I now look at in a totally different perspective. Here’s one I recently heard about on the Today Show, found it funny, so I decided to look into it a little more.
Here’s what I’ve found, two guys came up with the idea in December of 2010 at a party. They developed their business model and created the video/ commercial to gain the interest of financial backers. Just recently the video was uploaded to YouTube on March 5th and now has over 3 million views. The video cost around $5K to make and with the concept being a “club” with monthly deliveries, they immediately created repeat sales at a low (marketing) start up cost.
Now I’m just one semester into Grad School and we really haven’t discussed social media much but from what I can tell these guys hit the jackpot. I just have 2 questions about this…
1. How many great ideas have we all come up with at a party and done nothing about???
2. It doesn’t appear that Mike has a wedding ring on…I wonder if he’s single??